
Conscious Hospitality in the Heart of SoHo.
The Library. Your Office Away from the Office.
Conscious Hospitality.
11 Howard’s conscious approach to hospitality promotes the reassuring nature of familiarity, creating habits, routine, and comfort—but offset with surprise and adventure. In other words, 11 Howard provides a clean slate where guests can write their own New York stories.
With its very casual luxury, 11 Howard is destined to become a classic. This innovative hotel, where Danish minimalism meets New York realism, answers the call for a relaxed, smartly curated place to stay in SoHo.




GUEST ROOMS
11 Howard’s 207 guest rooms and suites feature wide-plank light oak floors, handcrafted furniture, naturally dyed fabrics, and custom artwork. Most have 11-foot ceilings and oversized windows, allowing for unexpected city views and abundant natural light.
PUBLIC SPACES
At 11 Howard, Danish minimalist design merges with the grit and glamour of downtown New York. Embracing the Scandinavian ideals of lightness, utility, and durability, the hotel’s spaces take on the personalities of their inhabitants.
NEIGHBORHOOD
The hotel is situated at the corner of Howard and Lafayette Streets in SoHo, at the crossroads of the Bowery, Chinatown, and Little Italy. This eclectic neighborhood is bursting with design, fashion, food, music, nightlife, and art.
THE LIBRARY
The Library, 11 Howard’s comfy and casual co-working space, provides a study-like setting where guests can interact with each other as well as local artists, filmmakers, and other creative professionals.
THE BAR
The culture of the street reveals itself in 11 Howard’s bar and lounge. From light and open to sensual and inviting, this venue’s ambiance evolves throughout the day to reflect its changing function.


